Brazil votes in a tight presidential runoff between Lula and Flávio Bolsonaro
Brazilians vote on Sunday in a presidential runoff between President Luiz Inácio Lula da Silva and Flávio Bolsonaro, son of the jailed former president. Bolsonaro won the first round 47% to 45%, and final polls show a close race. More than a million Lula supporters rallied on Copacabana beach on Saturday.
Left 3 · Centre-left 11 · Centre 8 · Centre-right 2 · Right 3
Blindspot for the right (barely covered by right-leaning outlets)
Sources by leanFollow the moneyMore coverage
How each side framed it
Left-leaning outlets
Lula's comeback and fair play: 'more than one million Lula supporters rally' (Guardian); the Morning Star reports alarm over alleged interference by US tech firms.
Centre outlets
Centre-rated outlets headline it: “Voters in Brazil to choose between Lula and Bolsonaro's son” (BBC News); “Bolsonaro, Lula about even in polls for Brazil runoff vote” (Reuters).
Right-leaning outlets
Bolsonaro's chances and the count: 'Flavio Bolsonaro leads in most final runoff polls' (Newsmax); Fox News looks at Brazil's rapid count and voting security.
Holding the paradox
Agreed facts
Brazil holds its presidential runoff on Sunday between President Lula and Flávio Bolsonaro, son of the jailed ex-president. Bolsonaro won the first round 47% to 45% and final polls show a close race.
Where claims conflict
Whether the final polls favour Bolsonaro (Newsmax) or show a tie (Guardian, Al Jazeera); Lula has asked the electoral court to disqualify Bolsonaro for 'abuse of economic power', which Bolsonaro's side rejects.
What each side is protecting
Left: an elected government and its social programmes. Right: change after years of Lula and trust in a fast electronic count.
Common ground
Both sides want a result that the losing side accepts.
The paradox
Both camps say they are defending democracy against the other.
The bridge
Shared question: what would make the loser's voters trust the count?
Sources by lean
Balanced: the same number of articles from the left, the centre and the right (up to 3 each). The bar above still counts every rated outlet we found. Bias and factual ratings come from Media Bias/Fact Check. How we balance · All ratings.
Left 3
Centre 3
- BBC News
Voters in Brazil to choose between Lula and Bolsonaro's son - Financial Times
Bolsonaro and Lula face off in knife-edge Brazil election (paywalled or blocks bots) - France 24
Bolsonaro leads Lula in final Brazil election polls (paywalled or blocks bots)
Showing 3 from each side of 27 rated outlets (L 14 / C 8 / R 5). More coverage
Follow the money
Not yet researched. We haven't yet looked at who gains or loses financially from this story, or who funds the main voices on each side. When we do, we check company filings, the Electoral Commission donations register, lobbying registers, annual reports, InfluenceMap and OpenSecrets, and we apply the same checks to every side. How we follow the money.
Who owns or funds the outlets covering this story (28 outlets)
| Outlet | Lean | Ownership & funding (MBFC) |
|---|---|---|
| HuffPost | Left | HuffPost is owned by BuzzFeed, Inc., a publicly traded digital media company based in New York. In November 2020, BuzzFeed acquired HuffPost from Verizon Media Group, with Verizon becoming a minority shareholder. In February 2021, BuzzFeed founder and CEO Jonah Peretti took charge of the combined properties. source |
| Mondoweiss | Left | The website is a part of The Center for Economic Research and Social Change, a 501(c)(3) organization. It has been described as a socialist advocacy organization by Influence Watch, a right-leaning group. Mondoweiss has also received funding from sources such as Ron Unz, who has been labeled antisemitic by the ADL and frequently publishes misinformation. source |
| Morning Star | Left | The Morning Star is owned by the People’s Press Printing Society, a cooperative that readers can join. Revenue is derived through subscription fees, advertising, print sales, and donations. source |
| Al Jazeera | Centre-left | Al Jazeera is owned and funded by the state of Qatar. The founder and Chairman of the Board is Sheikh Hamad bin Thamer Al Thani, a member of Qatar’s ruling family, the House of Thani. According to a Fortune article, i n 2016, state-funded broadcaster Al Jazeera laid off 500 workers due to Qatar’s financial troubles resulting from low global prices for oil and natural gas. source |
| Associated Press | Centre-left | The Associated Press (AP) is a nonprofit news cooperative with a profit of $1.6 million in 2016. It also sells content to other media organizations. According to an article titled “ AP reports loss on one-time accounting charges,” t he Associated Press lost $74 million in 2017, and it states the reason as “mostly due to one-time accounting charges related to the federal tax overhaul passed late last year.” source |
| Bloomberg | Centre-left | Michael R. Bloomberg is the founder and majority owner of Bloomberg LP (The parent company of Bloomberg News). According to Investopedia, Bloomberg Terminal (remote software used to access financial information) is the most expensive among financial data providers. source |
| CNN | Centre-left | No ownership data found |
| Deutsche Welle | Centre-left | The German government funds Deutsche Welle (DW). They state, “DW is financed via funding from the state – i.e., from tax revenue. This is in contrast to the domestic public channels, which are funded via broadcasting fees.” source |
| Euronews | Centre-left | Euronews is owned by Alpac Capital, a Portugal-based investment fund that acquired an 88% stake in July 2022, with the remaining 12% held by government-supported broadcasters from Europe, Africa, and the Middle East. Ownership also has business ties with Hungary’s Viktor Orban. source |
| NPR | Centre-left | According to a Columbia Journalism Review article dated 2010, a large portion of NPR’s revenue comes from dues and fees paid by Member stations and corporate sponsorships. In another article by Columbia Journalism Review, they state that as of 2017, NPR receives less than 1 percent of its total funding from the Corporation for Public Broadcasting(CPB). source |
| New York Times | Centre-left | The Ochs-Sulzberger family controls the New York Times through Class B shares. Since 1967, the company has been listed on the New York Stock Exchange under the symbol NYT. Class B shares are those that are held privately. source |
| The Guardian | Centre-left | The Guardian and its companion publication, the Sunday newspaper The Observer, are owned by Guardian Media Group plc (GMG). Scott Trust Limited was created in 1936 to ensure the editorial independence of the publications and owns Guardian Media Group plc (GMG). source |
| The Independent | Centre-left | The Independent is owned by Independent Print Limited, a company owned by the Lebedev family (Alexander Lebedev and his son Evgeny Lebedev). In 2017, Saudi Businessman Sultan Muhammad Abuljadayel bought a 30% stake in the Independent online newspaper. Advertising and subscription generate revenue for the paper..push({}); source |
| Washington Post | Centre-left | In 2013, Amazon CEO Jeff Bezos bought The Washington Post for $250 million. Bezos is a frequent target of Trump, who has accused the businessman of using the Postal System as its “ Delivery Boy. ” The newspaper’s executive editor, Martin Baron, said Jeff Bezos, who founded Amazon, is not involved in its news coverage. source |
| BBC News | Centre | The BBC operates under a Royal Charter. Oversight is managed by the BBC Board, and regulatory authority rests with Ofcom. source |
| Financial Times | Centre | The Financial Times is owned by The Nikkei, a Japanese news and financial information company that publishes the leading financial paper, The Nikkei. The FT generates revenue through subscriptions, a hard paywall, and advertising..push({}); source |
| France 24 | Centre | France 24 is owned by France Médias Monde, a state-owned French holding company that supervises and coordinates the activities of the major public media organizations broadcasting or publishing internationally from France. Besides government funding, they also generate revenue through advertising. source |
| Reuters | Centre | In April 2008, the British company Reuters Group was acquired by Thomson Corporation and formed Thomson Reuters. source |
| Semafor | Centre | The website was funded with $25 million in private capital. Advertising and sponsorships generate revenue. However, according to CNBC, Semafor will move to a paywall and subscription model within 18 months. source |
| Sky News | Centre | Sky News is owned by Comcast as of November 2018 and is funded through advertising. Rupert Murdoch is no longer affiliated with Sky News UK; however, Newscorp still has a share of Sky News Australia, which reports with a right-leaning bias. source |
| The Economist | Centre | The Economist is owned by the Economist Group, which is a British multinational media company. They are primarily owned by the Cadbury, Rothschild, Schroder, Layton, and Agnelli families. Subscriptions, advertising, and sponsored content generate revenue for the Economist. source |
| The Hill | Centre | In 2021, The Hill was purchased by Nexstar, which owns around 200 TV stations and media outlets nationwide. The founder, chairman, president, and CEO of Nexstar is Perry A. Sook. source |
| Newsweek | Centre-right | Newsweek is owned by Newsweek Publishing LLC, which is co-owned by Dev Pragad and Johnathan Davis. Newsweek is funded through a paid subscription and advertising model. source |
| Washington Examiner | Centre-right | The Washington Examiner is owned by Clarity Media Group, owned by Philip Anschutz, an American billionaire entrepreneur who describes himself as a “conservative Christian.” Anschutz is also the owner of the right-leaning Weekly Standard and has donated millions of dollars to right-leaning causes, including anti-LGBT groups, such as the Family Research Council, which has been labeled a hate group. source |
| Breitbart | Right | After the death of Andrew Breitbart in 2012, Larry Solov became CEO and president of Breitbart News. In 2017, according to Politico, Larry Solov revealed the owner of Breitbart as “himself, founder Andrew Breitbart’s widow, Susie Breitbart, and the Republican mega-donor family, the Mercers.” Further, Solov also stated that he wants “to disclose as little as possible about financial and ownership structure.” source |
| Fox News | Right | Rupert Murdoch is the owner and a board member of News Corp 21st Century Fox. According to Reuters, James Murdoch (son) was chief executive of 21st Century Fox and left in May 2018. L achlan (the other son of Murdoch) and Rupert Murdoch will serve as the new Fox co-chairman. source |
| Newsmax | Right | Newsmax is owned by publicly traded Newsmax Inc., which began trading on the New York Stock Exchange under the ticker symbol NMAX on March 31, 2025. The company completed a $75 million public offering after previously raising approximately $225 million through a preferred-stock offering. source |
| i24NEWS | Not rated | No ownership data found |
Social pulse
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Brazilians Vote in Tense Presidential Runoff Between Flávio Bolsonaro and Lula
Senator Flávio Bolsonaro, son of former President Jair Bolsonaro, faces off against incumbent Luiz Inácio Lula da Silva in today's high-stakes presidential runoff after leading the first round on October 4 with 47% to Lula's 45%. Prediction markets show strong momentum for Flávio at 82% on Polymarket and 52.3% in a simulator, though polls like Datafolha indicate a dead heat within margins of error. Huge election-eve rallies in cities like Rio, São Paulo, and Belo Horizonte highlighted deep divisions, with the winner set to shape Brazil's economy, foreign policy, and regional stance amid shifts toward right-leaning governments.
Updated 25 Oct 07:09 UK time · View on X