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Technology & AI

Apple's foldable iPhone Duo goes on sale to mixed reviews

Apple's first folding phone, the iPhone Duo, went on sale on Friday at about $2,000 (£2,000 in the UK). Supply is limited and early reviews are mixed.

L 47% · C 12% · R 41% · 17 outlets

Left 0 · Centre-left 8 · Centre 2 · Centre-right 4 · Right 3

How each side framed it

Left-leaning outlets

Left-rated outlets headline it: “Is the iPhone Duo worth it? Mixed reviews as Apple's foldable phone hits stores” (The Independent); “iPhone Duo released today as Apple fans snap up its first foldable smartphone” (Daily Mirror).

Centre outlets

Centre-rated outlets headline it: “'Truly something cool': Apple fans react as iPhone Duo hits stores” (Reuters); “Apple rations sales of foldable iPhones in muted launch” (News24).

Right-leaning outlets

Right-rated outlets headline it: “iPhone Duo goes on sale around the world: Huge queues form outside Apple Stores in London, Bangkok and Sydney as shoppers race to get their hands on the foldable device” (Daily Mail); “Apple fanatics line up overnight for new foldable iPhone Duo — but stores sell out within hours” (New York Post).

Sources by lean

Balanced: the same number of articles from the left, the centre and the right (up to 3 each). The bar above still counts every rated outlet we found. Bias and factual ratings come from Media Bias/Fact Check. How we balance · All ratings.

Showing 2 from each side of 17 rated outlets (L 8 / C 2 / R 7). Capped at 2 because that is all we found on the thinnest side. More coverage

Follow the money

Not yet researched. We haven't yet looked at who gains or loses financially from this story, or who funds the main voices on each side. When we do, we check company filings, the Electoral Commission donations register, lobbying registers, annual reports, InfluenceMap and OpenSecrets, and we apply the same checks to every side. How we follow the money.

Who owns or funds the outlets covering this story (16 outlets)
OutletLeanOwnership & funding (MBFC)
Associated PressCentre-leftThe Associated Press (AP) is a nonprofit news cooperative with a profit of $1.6 million in 2016. It also sells content to other media organizations. According to an article titled “ AP reports loss on one-time accounting charges,” t he Associated Press lost $74 million in 2017, and it states the reason as “mostly due to one-time accounting charges related to the federal tax overhaul passed late last year.” source
BloombergCentre-leftMichael R. Bloomberg is the founder and majority owner of Bloomberg LP (The parent company of Bloomberg News). According to Investopedia, Bloomberg Terminal (remote software used to access financial information) is the most expensive among financial data providers. source
Daily MirrorCentre-leftBritish Publishing Company Reach plc (formerly Trinity Mirror) owns The Daily Mirror. Revenue is generated through digital advertising, print ads, and subscription fees. source
NBC NewsCentre-leftNo ownership data found
New York TimesCentre-leftThe Ochs-Sulzberger family controls the New York Times through Class B shares. Since 1967, the company has been listed on the New York Stock Exchange under the symbol NYT. Class B shares are those that are held privately. source
The IndependentCentre-leftThe Independent is owned by Independent Print Limited, a company owned by the Lebedev family (Alexander Lebedev and his son Evgeny Lebedev). In 2017, Saudi Businessman Sultan Muhammad Abuljadayel bought a 30% stake in the Independent online newspaper. Advertising and subscription generate revenue for the paper..push({}); source
USA TodayCentre-leftUSA Today is owned by the Gannett Company, headquartered in McLean, Virginia. It is one of the largest newspaper publishers in the United States, with interests in newspapers, digital marketing services companies, and television broadcasting. Subscriptions and advertising generate revenue. source
News24CentreMedia24 owns and publishes News24.com. They publish several magazines, newspapers, and online publications in South Africa. Advertising and subscription fees generate revenue. source
ReutersCentreIn April 2008, the British company Reuters Group was acquired by Thomson Corporation and formed Thomson Reuters. source
CBS NewsCentre-rightCBS News is owned by Paramount Global, which was formerly controlled by National Amusements, Inc., the holding company of the Redstone family. In 2025, Paramount entered into a merger agreement with Skydance Media, effectively ending the Redstones’ majority control. CBS News generates revenue primarily through advertising and affiliate broadcasting fees..push({}); source
Evening StandardCentre-rightThe newspaper is majority-owned by Russian businessman and former KGB agent Alexander Lebedev and the Daily Mail and General Trust. Revenue is generated through advertising. source
New York PostCentre-rightThe New York Post is owned by Rupert Murdoch’s News Corp, which owns many conservative/sensational media outlets worldwide. The paper is funded through advertising, subscriptions, and newsstand sales. source
Wall Street JournalCentre-rightIn 2007, The Bancroft family and relatives sold the Wall Street Journal to Rupert Murdoch for 5 billion dollars. Rupert Murdoch also purchased its parent company, Dow Jones & Co., through News Corporation. Subscriptions and advertising fund the Wall Street Journal. source
Daily MailRightThe Daily Mail is published by Associated Newspapers Limited, part of Daily Mail and General Trust (DMGT). DMGT is controlled by the Rothermere family and is 100% owned by Rothermere Continuation Limited. Jonathan Harmsworth, 4th Viscount Rothermere, serves as Chairman..push({}); DMGT became privately owned after delisting from the London Stock Exchange in 2022. source
NewsmaxRightNewsmax is owned by publicly traded Newsmax Inc., which began trading on the New York Stock Exchange under the ticker symbol NMAX on March 31, 2025. The company completed a $75 million public offering after previously raising approximately $225 million through a preferred-stock offering. source
The SunRightThe Sun is published by the News Group Newspapers division of News UK, a wholly-owned subsidiary of Rupert Murdoch’s News Corp. The paper generates revenue through advertising, newsstand sales, and subscriptions. source